Blackness, as the entertainment and sports industries well know, is a prized commodity in American pop culture. Marketed to white consumers, black culture invites whites to view themselves in a mirror of racial difference, while at the same time offering the illusory reassurance that they remain “wholly” white. Charting a rich landscape that includes classic American literature, Hollywood films, pop music, and investigative journalism, Eric Lott reveals the hidden dynamics of this self-and-other mirroring of racial symbolic capital.
Black Mirror is a timely reflection on the ways provocative representations of racial difference serve to sustain white cultural dominance. As Lott demonstrates, the fraught symbolism of racial difference props up white hegemony, but it also tantalizingly threatens to expose the contradictions and hypocrisies upon which the edifice of white power has been built. Mark Twain’s still-controversial depiction of black characters and dialect, John Howard Griffin’s experimental cross-racial reporting, Joni Mitchell’s perverse penchant for cross-dressing as a black pimp, Bob Dylan’s knowing thefts of black folk music: these instances and more show how racial fantasy, structured through the mirroring of identification and appropriation so visible in blackface performance, still thrives in American culture, despite intervening decades of civil rights activism, multiculturalism, and the alleged post-racialism of the twenty-first century. In Black Mirror, white and black Americans view themselves through a glass darkly, but also face to face.
When Aunt Jemima beamed at Americans from the pancake mix box on grocery shelves, many felt reassured by her broad smile that she and her product were dependable. She was everyone's mammy, the faithful slave who was content to cook and care for whites, no matter how grueling the labor, because she loved them. This far-reaching image of the nurturing black mother exercises a tenacious hold on the American imagination.
Micki McElya examines why we cling to mammy. She argues that the figure of the loyal slave has played a powerful role in modern American politics and culture. Loving, hating, pitying, or pining for mammy became a way for Americans to make sense of shifting economic, social, and racial realities. Assertions of black people's contentment with servitude alleviated white fears while reinforcing racial hierarchy. African American resistance to this notion was varied but often placed new constraints on black women.
McElya's stories of faithful slaves expose the power and reach of the myth, not only in popular advertising, films, and literature about the South, but also in national monument proposals, child custody cases, white women's minstrelsy, New Negro activism, anti-lynching campaigns, and the civil rights movement. The color line and the vision of interracial motherly affection that helped maintain it have persisted into the twenty-first century. If we are to reckon with the continuing legacy of slavery in the United States, McElya argues, we must confront the depths of our desire for mammy and recognize its full racial implications.
Commerce in Color exploresthe juncture of consumer culture and race by examining advertising, literary texts, mass culture, and public events in the United States from 1893 to 1933. James C. Davis takes up a remarkable range of subjects—including the crucial role publishers Boni and Liveright played in the marketing of Harlem Renaissance literature, Henry James’s critique of materialism in The American Scene, and the commodification of racialized popular culture in James Weldon Johnson’s The Autobiography of anEx-Colored Man—as he argues that racial thinking was central to the emergence of U.S. consumerism and, conversely, that an emerging consumer culture was a key element in the development of racial thinking and the consolidation of racial identity in America. By urging a reassessment of the familiar rubrics of the “culture of consumption” and the “culture of segregation,” Dawson poses new and provocative questions about American culture and social history.
Both an influential literary study and an absorbing historical read, Commerce in Color proves that—in America—advertising, publicity, and the development of the modern economy cannot be understood apart from the question of race.
“A welcome addition to existing scholarship, Davis’s study of the intersection of racial thinking and the emergence of consumer culture makes connections very few scholars have considered.”
—James Smethurst, University of Massachusetts
James C. Davis is Assistant Professor of English at Brooklyn College."In this insightful analysis of representations of mammy, Wallace-Sanders skillfully illustrates how this core icon of Black womanhood has figured prominently in upholding hierarchies of race, gender, and class in the United States. Far from being a timeless, natural, benign image of domesticity, the idealized mammy figure was repeatedly reworked to accommodate varying configurations of racial rule. No one reading this book will be able to see Gone with the Wind in the same way ever again."
---Patricia Hill Collins, University of Maryland
"Kimberly Wallace-Sanders' interdisciplinary approach is first-rate. This expansive and engaging book should appeal to students and scholars in American studies, African American studies, and women's studies."
---Thadious Davis, The University of Pennsylvania
Her cheerful smile and bright eyes gaze out from the covers of old cookbooks, song sheets, syrup bottles, salt and pepper shakers, and cookie jars, and she has long been a prominent figure in fiction, film, television, and folk art. She is Mammy, a figure whose provocative hold on the American psyche has persisted since before the Civil War.
But who is Mammy, and where did she come from? Her large, dark body and her round smiling face tower over our imaginations to such an extent that more accurate representations of African American women wither in her shadow. Mammy's stereotypical attributes---a sonorous and soothing voice, raucous laugh, infinite patience, self-deprecating wit, and implicit acceptance of her own inferiority and her devotion to white children---all point to a long-lasting and troubled confluence of racism, sexism, and southern nostalgia.
This groundbreaking book traces the mammy figure and what it has symbolized at various historical moments that are linked to phases in America's racial consciousness. The author shows how representations of Mammy have loomed over the American literary and cultural imagination, an influence so pervasive that only a comprehensive and integrated approach of this kind can do it justice.
The book's many illustrations trace representations of the mammy figure from the nineteenth century to the present, as she has been depicted in advertising, book illustrations, kitchen figurines, and dolls. The author also surveys the rich and previously unmined history of the responses of African American artists to the black mammy stereotype, including contemporary reframings by artists Betye Saar, Michael Ray Charles, and Joyce Scott.
Kimberly Wallace-Sanders is Associate Professor of the Graduate Institute of Liberal Arts and Women's Studies at Emory University. She is editor of Skin Deep, Spirit Strong: The Black Female Body in American Culture.
Contributors. Idelber Avelar, Albert Bell, Dan Bendrups, Harris M. Berger, Paul D. Greene, Ross Hagen, Sharon Hochhauser, Shuhei Hosokawa, Keith Kahn-Harris, Kei Kawano, Rajko Muršič,Steve Waksman, Jeremy Wallach, Robert Walser, Deena Weinstein, Cynthia P. Wong
In this ambitious project, historian Katrina Thompson examines the conceptualization and staging of race through the performance, sometimes coerced, of black dance from the slave ship to the minstrel stage. Drawing on a rich variety of sources, Thompson explicates how black musical performance was used by white Europeans and Americans to justify enslavement, perpetuate the existing racial hierarchy, and mask the brutality of the domestic slave trade. Whether on slave ships, at the auction block, or on plantations, whites often used coerced performances to oppress and demean the enslaved.
As Thompson shows, however, blacks' "backstage" use of musical performance often served quite a different purpose. Through creolization and other means, enslaved people preserved some native musical and dance traditions and invented or adopted new traditions that built community and even aided rebellion.
Thompson shows how these traditions evolved into nineteenth-century minstrelsy and, ultimately, raises the question of whether today's mass media performances and depictions of African Americans are so very far removed from their troublesome roots.
In this compelling story about one of the nineteenth century's most famous Americans, Benjamin Reiss uses P. T. Barnum's Joice Heth hoax to examine the contours of race relations in the antebellum North. Barnum's first exhibit as a showman, Heth was an elderly enslaved woman who was said to be the 161-year-old former nurse of the infant George Washington. Seizing upon the novelty, the newly emerging commercial press turned her act--and especially her death--into one of the first media spectacles in American history.
In piecing together the fragmentary and conflicting evidence of the event, Reiss paints a picture of people looking at history, at the human body, at social class, at slavery, at performance, at death, and always--if obliquely--at themselves. At the same time, he reveals how deeply an obsession with race penetrated different facets of American life, from public memory to private fantasy. Concluding the book is a piece of historical detective work in which Reiss attempts to solve the puzzle of Heth's real identity before she met Barnum. His search yields a tantalizing connection between early mass culture and a slave's subtle mockery of her master.
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